Mindful of small matters to the neglect of large ones.
These are the dog days ; watermelons are just in season.
This kind of watermelon is remarkable for its size.
They got around the lack of drinking water by eating water melons.
I bought a watermelon and some peaches.
We were outside at the pool, eating watermelon and relaxing.
Then slice halloumi to match the width of the watermelon slices.
He said he had found out a man selling watermelon.
Mindful of small matters to the neglect of large ones. 丢了西瓜,抓了芝麻.
These are the dog days ; watermelons are just in season. 现在是伏天,西瓜正当令.
This kind of watermelon is remarkable for its size. 这种西瓜个头儿大.
They got around the lack of drinking water by eating water melons. 他们吃西瓜以解决缺少饮用水的困难.
I bought a watermelon and some peaches. 我买了一个西瓜和一些桃子.
The watermelon has gotten bad. 西瓜坏了.
Oh, what a big watermelon! 喔唷, 这么大的西瓜!
The pulp of this watermelon is too spongy. 这西瓜瓤儿太肉了.
A watermelon is red inside and green outside. 西瓜内红外绿.
The woman cut up the watermelon and shared it out among the fourchildren. 那妇人把西瓜切开,分给四个小孩.
Mornings, before daylight, I slipped into cornfields and borrowed a water -melon. 早晨天亮以前, 我常常摸到玉米地里去,借上一个西瓜.
Melons taste better if they are chilled. 冰镇的西瓜味道要好得多.
He bought a water melon. 他买了一个西瓜.
Peasants sold fruit and melons on the road. 农民们在路上卖水果和西瓜.
They grow early water melon. 他们种早西瓜.
Everybody was riding out Peachtree road to gather greenery and have apicnic and melon cutting. 人人都离开桃树街去采集青枝绿叶,举行野宴和吃西瓜去了.
Smoked trout, iced melon. Beverage? 熏鲑鱼 、 冰西瓜, 要什么饮料?
I'd like some grapefruit, watermelons and peaches. 我想买些柚子 、 西瓜和桃子.
There would be watermelon on the vine, and red tomatoes. 藤蔓上结着西瓜和西红柿.
Watermelons in Beijing in the summer are a dime a dozen. 北京的夏天,西瓜多得根本不值钱了.
Peruse the produce aisle at your local grocery store and you’ll likely find a massive selection of juices featuring blueberries, carrots, strawberries and other familiar fruits and veggies.
But the juicing craze — a growing, multibillion-dollar business — has up until now left one popular fruit behind: the watermelon. Now one Illinois farmer is hoping there’s still some room for the large fruit to make a splash.
The watermelon juice in question is called Tsamma [pronounced sah-mah], and it was conceptualized earlier this year by fresh produce grower Sarah Frey-Talley. After testing a variety of flavor bases at home for a few months, Frey-Talley, the chief executive of Frey Farms, is now bringing Tsamma to major retail shelves.
Frey-Talley believes the watermelon is a perfect fit for the juice aisle, pointing out that the average American usually buys a whole watermelon just five times a year. It can take a lot of time to slice the fruit, remove seeds, and then it has to be consumed quickly—all factors that limit its growth potential.
“We took an inconvenient item that Americans like to eat anyway and we put it in a bottle.”
Even though it has been on the market for just three months, Tsamma is already on the shelves in more than 1,200 stores, including Whole Foods and The Fresh Market. Other national chains are expressing interest in the beverage, which squeezes one-and-a-half pounds of watermelon into each bottle.
Tsamma’s quick acceptance from grocery-store chains can be attributed to Frey-Talley’s experience as both a farmer and a savvy saleswoman. When Frey-Talley was as young as eight, she accompanied her mother on a delivery route for the watermelons her family grew on a small, 80-acre farm in southern Illinois.
By the time she was a teenager, Frey-Talley took over the route from her mother, at that point she also began to purchase watermelons and cantaloupes from small farms and distribute them to stores across several states.
Since Frey-Talley took over the family business she has expanded what is now called Frey Farms across seven states, with several thousand acres of land, and distribution centers that package and ship the produce. In the beginning, Frey-Talley worked alone, but now she employees up to 600 workers during the peak-growing season.
上市才短短三个月，Tsamma就已经出现在1,200多家商店的货架上，其中不乏全食超市(Whole Foods)和生鲜市场(The Fresh Market)这些知名的零售商。其它全国性的连锁店也纷纷表示出对这款每瓶用1.5磅西瓜榨成的西瓜汁的兴趣。
Tsamma (named after a melon grown in Africa that is thought to be the parent of all melons we know today) is angling for a slice of the bottled super-premium fruit and veggie juices segment, which reported sales of $2.25 billion last year, according to a Barron’s report that cited Beverage Marketing data. Sales for that segment are up 58% since 2004, the research and consulting firm has reported.
Consumers are gravitating toward bottled juices, and even buying more mixers to make juices at home, as they aim to drink more all-natural beverages. That shift has resulted in greater sales of juices, smoothies and flavored waters, but fewer sales of high-sugar beverages like soda.
Sherry Frey (no relation to Frey-Talley), vice president of Nielsen Perishables Group, said the popularity of juices has ebbed and flowed the past few decades, but this time around it is notable that juices aren’t just popular with health-conscious consumers. Juice sales today have across-the-board appeal, Frey said, noting that millennials are looking for something healthy on the go, parents like to serve juices to their kids, and boomers are looking at the benefits of juicing as they look to extend their lives.
Frey-Talley has a fairly aggressive growth plan for Tsamma, hoping annual sales will hit $150 million within five years.
“Some might think that our plan of growth is aggressive, and we definitely have a lot of consumer education to do to get people to understand the benefits,” Frey-Talley said. She believes watermelon juice sales could one day rival the sale of coconut water — another beverage that has become wildly popular in recent years.
“I’m hoping anyway,” she said. “Otherwise I’ll have to sell a farm.”
尼尔森食品集团(Nielsen Perishables Group)的副总裁谢里o弗雷(与弗雷-塔利没有亲戚关系)表示，果汁的流行在过去几十年里起起落落，但如今的发展尤为值得关注，因为它不仅受到了关心健康的消费者的喜爱，更具有全方位的吸引力。弗雷分析，千禧一代十分热衷于寻找健康的饮食，父母们希望让孩子多喝果汁，而婴儿潮一代则希望果汁能延长寿命。